Handy tips for frustrated bloggers!
There are many reasons why your blog is failing such as:
- People aren’t commenting on your posts
- Your target audience just aren’t viewing your content
- No one is sharing your content
- There is a high bounce rate (people viewing your content for a minor amount of time and then closing it down)
- Your content doesn’t appear in search engines
- A call-to-action hasn’t been included
Oh there are MANY reasons you can come up with, why your blog is failing and isn’t successful just yet.
As this is still a fairly newbie blog, I also have MUCH to learn, so here are the key things I have picked up along my blogging journey, to help YOU understand why your blog is failing (and even how to fix it!!)
Okay so hopefully you know how important the SEO side is? This is getting your blog’s content to appear in search engines, and driving organic traffic to your site. If you still can’t get your head around the SEO side then check out this post here. SEO is essential to embed your content across search engines so when people search for something you have written about; if you have used your focus keywords effectively then they will appear in the search results, leading people straight to your blog! 🙂
Hopefully you now understand the SEO side. Let’s move on to engagement. If you are getting views and comments on your posts, don’t ignore them! Reply to every comment if you can! If you can’t even try to do that, no wonder why your blog is failing! When someone comments on a post of yours, or shares it do you thank them? If not, why not? If someone shares a post of yours, then thank them! Check out their blog and see if there’s anything of your liking that you can share to return the favour. This will show the user that you are grateful for them taking the time to help promote you, and that you take an in interest in other blogs. Engaging with your users, makes them so much more likely to return to your blog, and subscribe to you as it shows that there is a real person behind the blog. Also it makes the whole experience much more personal.
Is your content easy to share?
A good sharing plugin is key to get the best visibility for your posts. You have to make it SUPER easy for people to share your content. If someone likes your post enough to share it, then why should they try and hunt round for a share icon to spread the love? Would you? Keep the share icons, visible and impossible to miss! This will make it so much easier for people to just click a button and spread your content!
You’ve given up too quick
It can be so frustrating when you put in so much time and effort into your blog and don’t notice any results. Wouldn’t it be just perfect if we could put in little effort and get INSTANT results? (If this miracle ever does come true, do let us know!!) Stick with it! It takes time to grow your blog and build an online presence; of course it’s not going to happen overnight. If no one is viewing your content then ask yourself, how would you audience know it exists? It takes time to grow an online presence through using effective SEO and sharing across social media platforms. Be persistent! Remember it’s all about the quality of your posts and blog, not the quantity. You don’t want to post new content daily if it’s (lets be honest).. SHIT! What’s the point in that? be reputable. Even if it takes you a month to post decent content that your readers actually want to read, it’s better to post less often, if what you’re posting is good. Remember this!
You haven’t planned ahead
Do you have a posting schedule? If people don’t know when to expect new posts from you, then they don’t know when to check back on your blog to see your updates. Create a schedule for your posts, plan in advance. Use the free blogging tools we mentioned in another post of ours here. Planning ahead will save you so much time and avoids the last minute scrambling around to put a post together.
Focusing too much on monetising
Yes, we’d like to earn a little cashola through our blog right? But don’t let it take over. Would you be attracted to a blog that is covered in adverts? Merrrrr NO! How would you be able to tell what the purpose of the blog is, and what content is genuine and what is paid? Your readers should be able to tell what is an advert or an affiliate post and what is your true opinions. You will notice we have several adverts plonked around our blog, but hopefully they’re not too distracting, as they are kept minimal. When writing a post that you are getting paid for, you should be honest with your readers and a note to tell them it is a paid post. I’m sure they won’t mind, as you should really only be promoting things that you believe in, and your readers can benefit from. If you are a beginner blogger, and have tried to make money straight away without building your blog correctly; then you shouldn’t even be asking yourself why your blog is failing as you have your answer right there! It’s not all about the cash! (Just yet)
To sum up:
- Don’t expect too much straight away! The internet is MAHOOSIVE!!! Why should your blog stand out more than the millions of others that are out there? Make your blog memorable, have a key factor to make people remember your site, and keep coming back to it.
- Be real! If blogging for personal reasons, why not include a picture of yourself somewhere in your blog? If you’re trying to build up followers and subscribers, it’s great from their point of view if they can put a face to your blog. Think, when you write, your personality will shine through, so let them see the brains and character behind their device!
- Include a call to action at the end of your post. 9/10 readers will view your post and move onto the next thing. Give them a reason to stick around for a bit or share your content! Let your viewers know what you want them to do next. Help navigate them. (If they’re browsing the internet for a while, chances are they have time to kill, try and make them spend it on your site!!! 🙂 ) P.S See below my call to action which asks readers very kindly if they could share this post? See how easy it is!
NOTE: This post may contain affiliate links which means I’ll earn a bit of commission at no extra cost to you of course! 🙂 Read more about it here)
I hope you found this post helpful! Did it answer some of your questions as to why your blog is failing? Let me know in the comments box! Oh and share if you want to help others! (Pretty please?)
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